Cloud Expo Europe €550 Savings here!
Cloud Expo West $800 Savings here!

Got back Friday after a week in the East coast attending the Cloud Expo and meeting with customers/partners.

I roamed around the exhibits and found one vendor area that was always packed – Microsoft.  Folks were attracted to the huge honking collection of hardware placed right in middle of their exhibit space. Now Microsoft is not a hardware vendor – but they seem to have partnered with others to bring this and show their might.  It also needed a special drop of electricity into the hall – 400V or so using a thick cable!

Cloud computing is a collection of components that has to be delivered seamlessly – and customers notice.  Microsoft seems to know that and they did an excellent job in presenting their story – of course sharing their stage with a hardware partner – to deliver that message.

While cloud computing is still nascent and a lot of hype around it – good marketing will make the difference on who is chosen by customers and partners.